About us

    Louise Callin, founder of ReelLife Conversations

    Our story

    My mum has a dementia and I have been watching her cognitive decline for the last six years. ReelLife Conversations was created to support people just like me.

    I discovered that one of the most powerful ways to connect with her was through our old family photos. In those moments of reminiscing, she seemed calmer, more at peace.

    But there were challenges. Sometimes we'd get stuck on one photo, unable to move forward because of lack of recognition. It was even harder when I wasn't there to help.

    Our simple app intelligently helps to connect the dots, linking people, places, and objects to suggest meaningful conversation prompts. Every photo is a conversation waiting to happen.

    I hope that ReelLife Conversations brings you all moments of joy and connection.

    With much love, to you and your loved one.

    Louise x

    Our vision

    While many dementia-focused apps help track meals, medication, and safety - all crucial elements of care - ReelLife Conversations allows caregivers to confidently move beyond the transactional visit to support a person's emotional wellbeing.

    We're focused on what often gets overlooked: boosting confidence and self-esteem.

    ReelLife Conversations is designed to support meaningful connection through family photographs. There are no tests, no pressure, and no right or wrong answers - just a gentle, guided way to reminisce, spark joyful conversation and enjoy natural interactions.

    Born from love, backed by science

    ReelLife Conversations is grounded in evidence-based research on reminiscence therapy and co-designed with dementia care professionals.

    100+ Care Professionals consulted from the US and UK

    Our values

    Tech for Good — deepen human to human connection

    No fear of failure — no tests, no pressure, no wrong answers

    Therapeutic and non-pharmaceutical interventions where possible

    Revealing life stories and sharing the gifts of someone's history